New Year, New Social Media Predictions
We already know that social media is constantly changing. Algorithms have defined content distribution and we must keep track of these social media updates in order to stay innovative. Although there isn’t an absolute way to know what will happen in the digital space in 2019, below are some predictions of where the future of social media will take us this year.
There will be a rise in influencers with less than 10K followers. Why? They are more authentic and tend to drive more engagement. This is a win-win situation for brands as well, allowing them to get awareness on their products for a far less price.
Stories Aren’t Going Anywhere
Mark Zuckerberg recently stated Facebook expects News Feed to decline and that he has instructed his teams to focus on building new features and ad products for Stories in 2019. Stories will continue to rise in popularity not only on Instagram and Facebook, but across other platforms as well.
The Future of Social Video
Social video is increasingly becoming popular, becoming the future of education, collaboration, and real-time engagement. More and more, people are cutting the cord and turning to their social media platforms for entertainment whether it be in short-form or long form videos. It will be essential for brands to not take a one-size-fits-all strategy when it comes to video. Relevance and personalization of content will be key, not just entertainment.
By understanding the trends and technology of social media, you’ll be able to craft a strategy that is ahead of the curve. What other social media updates do you think will take place in 2019?
Associate Director of Operations