Eva Chen's Instagram Tips
Eva Chen, the Head of Fashion Partnerships at Instagram, a great source of inspiration for all of us at Social House, and an overall Instagram goddess. She is regularly posting her best tips on how to best utilize Instagram and we’ve compiled a list for you.
1. Consistency is KEY
2. Don’t strive to have the perfect feed
3. Engage with your followers through DM’s and on posts
4. Use all posting tools that Instagram offers (IGTV, Stories, Live, In-feed)
5. Utilize hashtags and geotags
6. Optimize your content for feed instead of grid
7. Use Lives to show behind-the-scenes and not just of final products
Burberry is a great example. They went live from their runway show and backstage simultaneously so that their followers could get the full experience.
8. Use two-factor authentication to prevent hacks
Stay up-to-date with Eva Chen on her Instagram here.