“I WILL have a good day today, I will succeed today, Wendy’s WILL bring back spicy nuggets at some point please please Lord let it be today” – Chance The Rapper (on Twitter)
Celebrities, musicians, and influencers have the power to get what they want big or small. It’s no denying that giving a post a thumbs up can literally change a life for better or worse. In this case, 2 million ‘thumbs up’ has rewarded us with Wendy’s spicy chicken nuggets. All thanks to Chance The Rapper, Twitter and Wendy’s.
Chance posted the above Tweet to his Twitter account, which in response, Wendy’s replied with their own tweet, stating that if they receive 2 million likes, they would consider bringing back the chicken nuggets. Guess what? It worked. More than 2 million people and counting have liked the tweet. Wendy’s stayed true to it’s word and announced that Spicy Nuggets are coming back.
This left skeptics curious if this was part of a bigger plan and if Chance’s role was a paid endorsement. Is this a new trend of under the radar sponsorship? Did Chance just pull a reverse influencer? Is he an evil genius? Either way, on behalf of spicy nugget fans everywhere, thank you, Chance.
Source: http://sclhs.in/pXj6TB
-Christian David
Creative Content Director