Social House Logo
American Crew

Global Strategy +
Content Design & Curation

For nearly twenty years, consumers and their stylists have relied on American Crew for the latest and best in hair, body, shave and styling products. Today American Crew is much more than just a product line. It’s where the trends are defined and the products that support them are developed. American Crew engaged Social House, to help develop the overall global strategy for the brand as well as to generate on-going content for global dissemination.

American Crew
American Crew

Since beginning with the brand, Social House has been able to increase overall social engagement by 21.6% leading to a total of 215K engagements in 12 months. Specialized copywriting and social tactics paired with high-quality creative - stills and video - helped lead to such increase. Additionally, Instagram grid curation created an aesthetic experience for audiences, which compliment native features on Instagram.